Book a session
RU

Building marketing as a system and helping leaders and teams turn change into results

I work at the intersection of systematic marketing and leadership development. I see both sides of every challenge — the business task itself and the human factor that determines whether it gets done.
Send request Choose options
  • 19
    years of corporate experience
  • 13
    years in marketing
  • 6
    years leading teams
  • 500+
    hours of practice
What makes my approach different
I work along two professional tracks that don't compete — they reinforce each other. Combining a systematic understanding of business with deep work with people delivers results that narrow specialists simply can't reach.

I don't just help find solutions — I make sure they actually get implemented in real businesses, real teams, and real management practice.
Business & Marketing
Strategy, positioning, funnels, scaling, alignment between marketing and sales, building a growth team.
People & Teams
Leadership, managerial maturity, communication, conflict, burnout, resilience, decision-making, team development.

When to Reach Out

  • When you need business growth through marketing

    You want to build out marketing, strengthen sales, put together a growth strategy, find scaling opportunities, and bring clarity to the role of marketing and the growth team.
    • You need to build marketing from scratch or rebuild what's already there
    • You need a growth and scaling strategy
    • Marketing and sales are out of sync

  • When a leader or team needs to grow

    You want to develop leadership skills, improve communication, navigate a tough management transition, resolve a conflict, recover from overload, or build a more mature team.
    • The leader is growing faster than their skills can keep up
    • The team can't handle the increasing scope of work
    • You need help making difficult decisions

  • When the situation
    is mixed

    This is a key scenario: the business challenge and the human factor are tightly connected.
    • There's a marketing task, but the team can't deliver
    • The business is growing, but the leader is stuck in overload and chaos
    • There's a strategy, but it isn't being executed — the bottleneck is people and communication
Send request

Services & Pricing

  • For Businesses. Marketing & Fractional СМО

    For companies that need systematic marketing, a growth strategy, and proper alignment between marketing and sales.
    • Owners and entrepreneurs
    • Companies in a growth or scaling stage
    • Businesses without an established marketing function
    • Teams with a gap between marketing and sales
    Price: Calculated individually after an initial meeting — it depends on the scope of the project, the tasks involved, the current situation, and the level of engagement.
    Learn more

  • For Leaders & Teams

    For executives, owners, teams, and individual clients who care about leadership, communication, and managerial maturity.
    • Managers and top executives
    • Business owners
    • Teams and business partners
    • Professionals working on career growth
    Price: 170 $ / hour


    Learn more

Marketing as a System
When marketing doesn’t need a quick fix — it needs to be built as a system

I step in when a business doesn’t need a contractor for isolated tasks, but a strategic and hands-on partner who can pull marketing together into a function that actually works. I help companies see exactly where marketing is losing effectiveness — in positioning, in the funnel, in team structure, in the link with sales, in priorities, in management, or in the pace of growth.

What I help with

  • Building marketing and a marketing department from scratch
  • Auditing the existing system
  • Crafting positioning and strategy
  • Strengthening the acquisition and conversion funnel
  • Aligning marketing and sales
  • Hiring and structuring a strong team
  • Identifying growth and scaling opportunities
  • Together we define the direction of growth — and put it into practice.
Together, we define your direction of growth — and bring it to life
Send request

Coaching
Coaching as a tool for real change — not abstract conversation

I work with the things that directly shape management, collaboration, resilience, and the quality of decisions — for the leader, the team, and the business as a whole. In my practice, coaching isn’t "support for support’s sake." It’s work on the level of role, behavior, communication, and managerial effectiveness. I help when it’s not enough just to understand yourself — when you need to change the way you act: in leadership, communication, decision-making, managing people, and navigating tough phases of growth, conflict, overload, or transition.

Topics I work with

  • Developing leadership and the managerial role
  • Building strong team communication
  • Difficult personnel decisions
  • Conflicts within teams or partnerships
  • Burnout and loss of motivation
  • Career transitions and growth
  • Making strategic decisions
  • Building a mature, resilient team
  • Team development, strategic sessions, mediation of partnership conflicts.
Team development, strategy sessions, and mediation of partnership conflicts
Book a session

Vera Obnosova

Marketing Director, Business Coach, Business Psychologist, Expert in Team and Leadership Development

I combine deep knowledge of psychology with practical experience as a manager and corporate professional. I help businesses build their marketing and their teams. My work is focused on finding tailored, concrete solutions that bring my clients real results.
  • 13 years of experience in marketing and communications
  • Ex CMO at Akulchev, Growthnomica, IRONSTAR, ROSA RUN, Barcelonateria
  • Guest lecturer at leading Russian universities (HSE, HSE Graduate School of Business)
Client Testimonials
Education

How We Work Together
Intro Meeting
A free 30-minute intro call to clarify the request and understand your situation.
Kick-off Session
A 1.5-hour kick-off session. We take a detailed look at the situation, define the desired outcome, and agree on the number and timing of our sessions.
Working Together
We work together on the task online, with the duration depending on the request or project.
Wrap-up & Results
A required closing meeting to review what we've done together and capture the results.

FAQ

This happens often — and it's actually where I bring the most value. We'll start with a diagnostic meeting, take a closer look at your situation, and together decide which working format will be most effective. In many cases, the best results come from combining both approaches.
Book a free 30-minute intro online call
Let's clarify your task and see how I can help.
Individual Entrepreneur Vera Obnosova
TIN 773124185138
SRNIE 323774600674192
Documents
Social media
Telegram chanel
Contact me
Telegram
Оставьте свой Telegram и я напишу вам